Yes, You heard it here first – Aveeno, the sadly widely trusted brand ‘tested by dermatologists and hypoallergenic’, is indeed toxic for you! Did you know that 80% of the ingredients in our products (makeup, skincare, etc.) are absorbed into our bodies and then into our bloodstreams and therefore actively hurting and distrusting us.
Prior to my research on Aveeno, I used to be loyal to the brand, bought it at my local CVS. After digging into their ingredient lists, I was saddened to realize how toxic almost all the Aveeno products are.
To give you a little insight of the ingredients I found listed on the back of most of my Aveeno products – I’ll share the first 3 I was horrified to learn about:
1. Fragrance : did you know that about 3000 fragrance ingredients is added to most of the personal care products? Fragrance is known to be a hormone disruptor and causes allergy and it is actually not required by law for companies to disclose the specific ingredients used to produce these fragrances.
2. Butyl Paraben : preservatives that is toxic to reproduction , is a hormone disruptor , and carcinogenic!
3. Ethyl paraben – A chemical used to preserve the product formula as well as a fragrance ingredient. It creates immunotoxicity and is an endocrine disruptor, not to mention causes allergy!
So… What to replace with you ask? you can check out my blog post here for all my non-toxic, natural skincare product favorites, and here are a few of my personal favorite non toxic brands/products: